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Durex
find us in the makeup aisle
brief — help Durex inspire 16 to 24 year olds to stand up for their right to protect themselves, and make carrying and using a condom the norm.
idea — empower women to buy and carry condoms, this campaign repositions Durex — taking it out of the dark corners of stores to proudly display it in the makeup aisle.
compact carry case to keep your condom with your makeup
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