hi. i'm peter. a tech-curious hybrid creative who cut his teeth making work for Apple, Adidas and AMD. in other words, a AAA creative. i’m all about tech-driven ideation, but simple, smart lines and considered design tie for a close second.

ai went boom, and so did my desire to stay in sluggish established agencies. i've been freelancing to keep body and soul together while my mind's been exploring the disruptive potential of new tech.

the best way forward is through: i founded ai-art platform midium.uk to grow entrepreneurial skills, share knowledge of best ai-prompting practices and to experience the building of brand from the ground up.

ikigai says the next step is purpose. so, while iterating on my side-project startup, i'm searching for tech-focused work or projects with meaning. tech changes the world. i want to be part of ensuring it changes it for the better.